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Love West Oxfordshire? Be local, think local, shop local with the LoyalFree app

Pobi Bakery in Witney, Mad Hatter Bookshop in Burford and The Tea Set in Chipping Norton are some of the independent stores offering discounts and rewards through the Love West Oxfordshire LoyalFree app. 

The service, which is available now, is free to download as an app on a smart device. It gives users access to exclusive local deals, rewards and other benefits, helping residents save money, find great local services and support local businesses. 

Cllr Suzi Coul, Cabinet Member for Finance, said: “I am really excited that we can, at last, shop and enjoy our local area in a way that we haven’t been able to since the beginning of 2020. 

“We are no longer under pressure to shop only for essentials, and the LoyalFree app is a brilliant way for us to celebrate the reopening of our high streets and to get behind our local retailers and attractions.

“The app will act as an incentive to make the most of our area, find offers, attractions and experiences and support the great independent businesses we have in the District.”

“Shopping locally has benefits for everyone, from reducing our carbon footprint, to supporting our local economy and reconnecting with what’s on our doorstep.”  

The app is being run by West Oxfordshire District Council and operated by specialist provider LoyalFree. It has been set up under the Love West Oxfordshire banner to help local businesses as lockdown restrictions ease. 

Residents who download the app for West Oxfordshire will also be able to access deals across the rest of the country via the wider LoyalFree network.

The app also provides trails that give users the opportunity to explore West Oxfordshire in a new way with routes like the Downton Abbey Trail and Witney Historic Sites trail giving an extra dimension to days out. 

Cllr Coul continued: “We have some fantastic things to do on our doorstep that I know many of us aren’t aware of, even if we have lived here our whole lives. 

“The trails on the app will be a great way for people to find out more about what we can do locally and explore some of our hidden treasures.”

The app is available on Google Play and the App Store. It forms part of the Council’s work to build a vibrant economy, create healthy towns and villages and support strong local communities. 

Funding for the project will be coming from the European Regional Development Fund (ERDF) as part of its Welcome Back Fund.

Contact Information

West Oxfordshire District Council Communications Team

[email protected]

Notes to editors

LoyalFree is a mobile phone app which replaces the act of stamping a physical loyalty card. Customers collect points until they have enough to claim a reward. The LoyalFree app is available on Apple (iPhone and iPad) and Android devices that have cameras. If GPS is enabled on the user’s device, the app will automatically show offers from the location of the user.

Users download the mobile app to find nearby deals. At the point of sale they scan the merchant’s QR code and receive their points or discount instantly.

When enough points have been collected users are notified within the app. The next time they scan the retailer's QR code they receive the item and start collecting points once more.

For more details see: https://www.loyalfree.co.uk/